Check-In with Bryan

The Rise of Travel in the Digital World with Scott Eddy

What happens when you walk away from a mapped-out life and bet everything on curiosity, connection, and a one-way ticket to Bangkok? In this episode of Check-In with Bryan, host Bryan Fish sits down with global travel personality Scott Eddy — a former stockbroker turned digital pioneer — whose career has reshaped how the world experiences travel through storytelling.


From launching one of the first digital agencies in Southeast Asia to becoming a go-to partner for tourism boards, luxury brands, cruise lines, and hotels, Scott has built a life across continents rooted in one core belief: relationships, not algorithms, are what truly open doors.


What You’ll Learn in This Episode


  • How Scott went from a future in law enforcement to 10 years in finance — and then walked away to build a new life in Thailand
  • The origin story of one of Asia’s first digital agencies and how it unlocked campaigns with hotels, casinos, airlines, and destinations around the world
  • Why Southeast Asia (and especially Thailand) is, in Scott’s view, the greatest hospitality classroom on earth
  • How social media evolved from vanity metrics to authentic, raw storytelling — and why “shaky iPhone videos” often outperform polished productions
  • Why LinkedIn is the most underrated platform in hospitality right now (and how Scott is closing real client deals there)
  • The difference between “influencers” chasing attention and true creators who bring credibility, experience, and genuine passion
  • How hoteliers can work with creators without losing their brand voice — and why your employees should be the heroes of your content
  • Why authenticity is the new currency and how brands can move beyond “4th night free” promos to real, human storytelling
  • How AI can actually make hospitality more human by removing friction and freeing teams to focus on genuine guest connection


About Our Guest – Scott Eddy


Scott Eddy is a globally recognized travel storyteller, creator, and consultant who has lived across Thailand, the Philippines, Sri Lanka, Spain, Portugal, London, and beyond. He’s hosted the first travel series on Lifetime, led campaigns for major airlines, F1, hotels, tourism boards, and luxury brands, and today spends his life living full-time in hotels and on cruise ships — using social media as a global megaphone for human connection and hospitality done right.


Follow Scott: @MrScottEddy on LinkedIn, Instagram, TikTok, and more.


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